History of the Fornication Pants Essay Example for Free

History of the Fornication Pants Essay Jeans today are much more than a simple item of clothing; they are a staple, a comfort and an identity. They are not a piece of clothing that is unique to one culture or society; jeans are jeans no matter where you are. Jeans have transcended nationality, race and even war, and yet they are still one of the most ordinary parts of our lives. What many people take for granted is that Jeans have become such a part of their everyday lives that they never stop to think about where they come from, and what they have done for people. Jeans had a humble beginning, a colourful and influential life and have a bright future. They are a part of North American history and culture and have defined many people’s lives. Cotton denim started being produced in North America in the eighteenth century and with the American cotton industry came slave labour. Plantation owners relied on slaves to keep prices down, and in 1860 there were almost four million slaves in the southern United States. (Kyi p.10) Denim got its name from a French fabric woven of silk and wool. The fabric was made in Nimes, France, and as a result it was dubbed â€Å"serge de Nimes†, but when the fabric began being stocked in English stores, it was shortened to â€Å"deNimes† or â€Å"denim†. (Sullivan p.12) At the time, denim was the strongest fabric and was even thought to have been the fabric of choice for the sails of the ships that Christopher Columbus sailed to the New World. (Sullivan p.14) Jean manufacturers buying denim from mills requested dark blue cloth rather than the pale beige offered as it was a colour that would show less dirt and wear. So denim cloth began to be dyed using indigo, but because of the time needed to make the dye it was one of the most expensive dyes in the world. That changed in the 1880’s, when a German scientist by the name of Johann von Baeyer discovered a way to create the same colour in a lab. The colour blue was now much more accessible and cheaper to achieve using the new synthetic indigo dye. (Kyi p.10) There are two Jean companies that played a major part in the production and distribution of the pants at the end of the 19th century and the beginning of the 20th century, Levi Strauss Co. and Lee Company. Levi Strauss was born Loeb Strauss in 1829 in Bavaria. After immigrating to the San Francisco, he opened up a whole sale business selling high quality fabrics. He struck it rich during the California gold rush in the 1860’s, but not by finding gold, but by selling his heavy duty work pants. (Kyi p.15) Around the same time in Nevada, a tailor named Jacob Davis, an immigrant from Latvia, was trying to figure out how to make his work pants stronger. Miners were constantly ripping the seams of their denim work pants. Finally while in his barn Davis realised that the copper rivets that were used to reinforce the seams of horse blankets could be used to reinforce pants as well. (Kyi p.18) His pants were a hit, so he contacted his denim supplier, Levi Strauss, to see if he would consider going into business with him and help him purchase a patent. Strauss was convinced and the two applied for a patent in 1873. This was the birth of blue jeans, although they were not called jeans yet. They were still being called high waist overalls or waist overalls. (Kyi p.21) The first cloth called â€Å"jean† was made in Genoa, Italy, and was worn by sailors. In Italian, Genoa is pronounced â€Å"Genes†, but Strauss did not use the Italian fabric and his pants were not worn by sailors so he never used the term â€Å"jeans†. It was not until years after his death that Levi Strauss Co. Began using the word. (Contini p.158) It did not take long for the riveted jeans to catch on, and production began to soar and Strauss invited Davis to move to San Francisco, where the two hired dozens of seamstresses to work in their new factories. To distinguish which pants were his and to demonstrate how strong they were, Strauss had a leather label designed for the back waistband, that showed a pair of jeans tied between two draft horses going in opposite directions. The horses were trying to rip the jeans apart, but the fabric was too strong. The label worked so well that for decades the jeans were known as the Two-Horse brand. (Kyi p.23) In the 1890’s a pair of Levi Strauss’ jeans cost about one dollar US, about the equivalent of twenty dollars US today, which was enough to make Strauss rich. (Sullivan p.18) When he died in 1902, his company was left in the care of his three nephews, who were eager continue the company’s success, but they were facing competition. The patent on riveted pants expired in 1891, and in the early 20th century, a new clothing manufacturer appeared, Henry David Lee. Lee opened H.D. Lee Mercantile Company in Kansas City in 1899, selling fabric and furniture. Soon he opened up his own factory and began producing what would today be recognized as overalls. (Kyi p.25) He then came up with the idea to sew a denim shirt onto a pair of jeans to form a denim coverall. The Lee Union-All was first marketed to men who loved cars as it could be worn over other clothes to keep them clean. In 1913 it was popular with farmers, engineers, and factory workers, and soon became available for women and children. When the American Army was preparing to join WWI, thousands of Lee Union-Alls were ordered for the soldiers as they were found to be more durable than any other clothing. (Kyi p.26) In 1926, the Lee Company revolutionized jeans, by putting a zipper in place of the buttons in the fly to â€Å"ease access†. During the depression Lee Company managed to convince people that Lee jeans would last twice as long as other pants, making them a good investment. The Company even opened up a new factory in 1936. (Kyi p.31) During WWII, wartime rationing led to shortages of blue jeans, and owning them became a status symbol. At that time jeans were only available in North America, but when soldiers set sail for Europe and Asia, jeans were introduced to the rest of the world. (Kyi p.35) For women working in factories during the war, jeans or coveralls with a bandanna became their dress code, partly because of the famous portrait of Rosie the Riveter proclaiming â€Å"We Can Do It† while wearing a denim shirt. (Sullivan p.70) After the war, the young soldiers who came home became the first teen rebels. They no longer wanted coveralls but pants that fitted snugly around the waist more suited to motorcycle riding than farming. (Kyi p.39) This developed a style that was popularized by Hollywood and stars such as James Dean in Rebel without a Cause. (Sullivan p.92) Marilyn Monroe began wearing hip-hugging jeans that became popular for women in the 1950’s, making jeans sexy for women as well as men. (Sullivan p.96) Jeans were now something that you could wear while hanging out with your friends; they were no longer just for working on the farm or in a factory. Parents began to worry that their children were running wild, and jeans were banned in US schools and in churches in England. (Kyi p.41) It seemed as though Brigham Young could see into the future when in the 1830’s he called jeans the â€Å"fornication pant†, appalled at the button fly. (Sullivan p.9) Denim had left behind its army reputation and had become the newest style trend. Hollywood stars such as Marilyn Monroe and Bridget Bardot began wearing them for press appearances and parties, and that’s when the worldwide love affair with denim began. (Sullivan p. 98) Jeans are now a staple of pretty much everyone’s wardrobe in the 21st century. No matter what ethnicity or social class, everyone wears jeans. You see them on movie stars, your teachers, Presidents and Princes, and when you see news footage of a peace rally in Israel; the protestors are wearing jeans. They now come in over 200 sizes and countless styles and washes, with some made for wear on the farm and others perfect for a date on a Friday night. In the 19th century a pair of Levi’s would set a buyer back about $1.50 US, but today the sky is the limit. Jeans vary in price (for adults) from around $20 US at Wal-Mart to a pair of diamond and gold studded jeans that were sold in 2001 in Italy for $500,000 US. (Kyi p.13) Light wash or dark wash, boot cut or flare, diamond studded or embroidered, jeans are jeans, and are a North American icon. Jeans are one of the only pieces of clothing that have survived over ten decade’s worth of styles, and have always looked pretty much the same, and will be around for many more years to come. Works Cited 1.Kyi, Tanya Lloyd. The Blue Jean Book: The Story behind the Seams. New York, New York: Annick Press, 2007. 2.Sullivan, James. Jeans: A Cultural History of an American Icon. New York, New York: Gotham Books, 2006. 3.Contini, Mila. 5000 Years of Fashion. Secaucus, New Jersey: Chartwell Books, Inc., 1977.

Easy Jet The Most Successful Marketing Strategies Marketing Essay

Easy Jet The Most Successful Marketing Strategies Marketing Essay EasyJet has make the most of successful marketing strategies through the a range of channels available, in order to set up and uphold a control position in the low-cost airline industry. One of the great business success stories of the past five years has been the launch of the easyJet airline company (Dixon, 2000). To make easy our analysis of this purpose, we not only researched EasyJet and its marketing operation adopted over the years, but also identified the main strategies used by the other leading competitors. EasyJet has frequently tried to identify itself to its customer base as the best form of budget travel in Europe. The company known the demand for this form of travel and its marketing strategies have been first and foremost geared around providing more efficient, low-cost flights, at the same time as maintaining as a high a quality of service as possible. RECOMMENDATIONS Easy Jet needs to concentrate on maintaining its established market leadership.Miles and Snows theory of the Four Business Strategies would suggest easy Jet should move towards being an Analyser from a Prospector. To enhancing their market power both long and short-term ,Easy Jet should look to move into newer mediums for advertising, primarily using television broadcasting. Easy jet need to keep on designing new ways advancing to other ways of its competence and mobilizing within their wide employee base. Easy Jet need to further consider and by fomenting such other dimensions of this business, will help out maintain another key element which still, other rivals fail to be familiar with. Easy jet should keep on hold Its new style of advertising which can be with the help out of its existing customers. That can make things easy for Easy Jet to get to know who are the customers that are brand loyal and can use them for their advertising by providing some special offers and discounts to them. INTRODUCTION Easy Jest airline is one of the best budget or low price airline, which offer cheap flight to an increasing number of destinations around the world. It was established in 1995. It was launched by the son of Greek Shipping tycoon Stelios Haji-loannou who came to England in 1984, with two leased Boeing 737-200 aircraft. EasyJets base in London was low-rent Luton Airport, formerly used only by charter operations. (A large part of easyJets strategy was the use of secondary airports, but not as out-of-the-way as those served by the Irish discount carrier Ryanair.) Easy Jet first linked London with Glasgow (beginning November 10, 1995) and Edinburgh (two weeks later) via two leased planes. Aberdeen was added in January 1996. Answers.com In the beginning booking was by telephone only, Stelios Haji-loannou used to hate the internet and says that The Internet is for nerds, it will never make money for my business!. From this small beginning Easy jet grew rapidly, In August 1999, the site counted for 38% of tickets sales or over 135,000 seats. Stelios Haji-loannou was suggested by Russell Sheffield of Tableau one of the Easy jets design and adverting agencies in December 1997, that he should consider carrying out tests a website for direct bookings. On the other hand East jets marketing director and business manager; they saw the probable and approved a website specific phone number advertised on the site can be used to trace the volume of users on the site. Haji-loannous saw the results and change his mind, and Easy Jet commissioned Tableau as partners to develop as e-commerce website capable of offering real time online booking from April 1998. In 1998 Haji-loannou invested a total of $90 million in the company, which had ordered a dozen new Boeing 737s worth  £500 million. Online booking were handled by Tableau. Over 75% of its sales are sold directly though the website. The results have been quick and sustainable growth in the face of firm competition from the big companies. It has broken the mould assumed for low-cost airlines, operation a modern and expanding fleet intensively on competitive routes. Easy Jet strategies are bold and adventurous rather than risky. The Company takes few real risks, as it applies sound business principles at the same time as carefully exploring the market. SITUATION ANALYSIS SWOT analysis is a tool for inspecting an organization and its environment. It is the first stage of planning and helps out marketers to focus on key issues. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths: characteristics of the business or team that give it an advantage over others in the industry. Weaknesses: are characteristics that place the firm at a disadvantage relative to others. Opportunities: external chances to make greater sales or profits in the environment. Threats: external elements in the environment that could cause trouble for the business. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. Its o goal is to identify the project its internal and external factors that are favorable and unfavorable to achieve that goal. SWOT analysis may be incorporated into the strategic planning model. Strategic planning has been the subject of much research. It is specific helpful in identifying area for development. SWOT analysis of Easy Jet Strengths The corporate culture at Easy Jet is that of informality and adaptability. The company favors a flat hierarchy whereby the management work closely with those below them in the chain of command. Employees are given responsibility to make decisions themselves. This empowerment is not only eliminates wasteful layers, ensures any situation is dealt with as quickly base possible but is also thought to increase employee motivation. WriteWork.com Essays and writing guides for students n.d Strength Financial growth was solid in Easy Jet, In 2005 Profit was improved by 9.1% over the previous years and the total amount before tax was  £67.6. Number of passenger increased by 21.4% to 29.6% million and revenue raised per sear by 78 pence to  £38.66. The brand name is strong It built its name on the back of the founder Mr. Stelios Haji-Loannou. It bright orange airlines and online booking system which lead to the strap line, The Company has become media friendly and identical with low cost travel. Easy Jet airlines strategy paying attention Focus on our customers, Own our markets and Reduce costs, which has remained strong. Easy Jet presents an online promotion alert which is e-mailed to existing customers and contact on the companys database. Easy Jet runs a fast and competent service with an average turnaround time of 30 minutes or below. This makes possible for them to preserve a reliable and hassle free service to their passengers. Weakness Domestic air travel is a tremendously competitive industry with Easy Jets main competitors being Jet2, BMI Baby, Ryan Air plus a host of smaller independent competitors. These external competitive forces can confine and shape pricing policy on some of Easy Jets less profitable routes as they search for to compete with their competitors. The other important thing which Easy Jet can be its weakness is that they do not offer the service of free food on longer flights of more than two hours. Opportunities Possible opening of options routes to main cities in Europe. A key route could be from Dublin to the UK, as this has a large potential for travelers going to soccer matches in the UK and new links into corporate flyers to and from the UK. Updated versions of the fly on the wall documentaries would provide the brand with more coverage and publicity. Offering of free refreshments and food on flights with a travel time more than two hours, this would offer an extra advantage and comfort to passengers making their experience with Easy Jet all the more comfortable and enjoyable. Threat Pricing is very threat to Easy Jet Company because competitors flying the same routes compete very competitively on price forcing pressure on margin on more popular flights and time slots. Economic slump may lead to reduce in casual flyers and corporate travel as companies seek to limit what they see as unnecessary expenses and in turn make less business trips. Outside market forces can have a major impact on Easy Jets business, Example; the rising cost of oil can have a major impact on running costs putting major pressure on the profitability of less popular routes and time slots. PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organizations marketing environment is made up from PEST analysis, the acronym PEST stands for Political, Economic, Social, and Technological it is used to describe a framework for the analysis of the micro environmental factors Political factors are how and to what level a government interfere in the economy. Particularly, political factors take in areas such as tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government wants to provide or be provided advantages and those that the government does not want to be provided disadvantages. In addition, governments have vast influence on the health, education, and infrastructure of a nation. Economic factors on Easy Jet include economic growth, interest rates, exchange rates and the inflation rate. These factors have main collision on how businesses function and make decisions. For example, interest rates affect a firms cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Movements in social factors affect the demand for a companys products and how that company operates. For example, an aging population may entail a smaller and less-willing workforce , thus increasing the cost of labor. In addition, Easy Jet Company may change various management strategies to adapt to these social trends. Technological factors include technological aspects such as, automation, technology motivation and the rate of technological change. They can decide obstruction to entry, minimum efficient production level and influence outsourcing decisions. Additionally, technological shifts can affect costs, quality, and lead to innovation. Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially have an effect on industries such as tourism, farming, and insurance. Additionally, growing awareness of the potential impacts of climate change is affecting how companies operate and the products they offer, both creating new markets and moving back or destroying existing ones. Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products. Segmental analysis: The geographical analysis of turnover is as follows: Area 2001 2000 Within United Kingdom 86,545 73,008 Between United Kingdom rest of Europe 244,764 177,141 Within rest of Europe 25,550 13,545 Financial analysis: eMARKETING STRATEGY A strategy is long term plan of action aimed at achieving a particular result. Plans pass on to the instantaneous actions taken to implement a strategy. Strategy also can be defined as the first step to implement in the planning. eMarketing is the procedure of marketing a brand using the Internet. Whether the business is purely an online entity or a traditional business taking its first cautious steps into the digital realm, the marketers team will guide in formulating the most suitable Internet marketing strategy to accomplish the business objectives. Importance of developing an effective e-marketing strategy is indicated by Michael Porter (2001) who has said: The key question is not whether to deploy Internet technology companies have no choice if they want to stay competitive but how to deploy it. Strategy Competitive strategy is at the heart of the field of strategic management.Easy Jet ran its first Internet only promotion in a newspaper in The Times in February 1999, with remarkable results. Easy Jets early marketing strategy was based on making flying as affordable as a pair of jeans and urged travelers to cut out the travel agent. Its early promotion consisted of little more than the airlines telephone booking number painted in bright orange on the side of its aircraft. The scalability of the Internet help out deal with demand since everyone was directed to the web site rather than the company needing to employ an extra 250 telephone operators. Though, risk management did occur with a micro site built for Times readers (www.times.easyjet.com) to keep away from putting a damage on easy Jets main site. Flight promotions are intended to avoid attracting people who had fly with Easy Jet, so advance booking schemes are proposed to attain that. Book in advance for cheap seats The basic principle is that the cheapest seats are sold first, but the approaches to give way management do differ between the airlines. Easy Jet almost completely first-come, first-served, with few special offers or sales. Figure. 1 Showing Booking in Advance Thirty Percent of seats were sold online, with the rest of transaction being completed by phone, 13,000 orders were taken over the Internet in the first day alone with over 15,000 people on the site at one point. This plan made Easy Jet make more profit, five week later after the promotion Easy jet. Promotion offered cheap flights to a choice of all Easy jet destinations when 18 tokens were collected. Seats were sold during the promotion and Easy Jet got more than  £2m. Stelios Haji-loannou uses the website as a PR tool, he uses its nearness to keep newspapers informed about new promotions and offers by phoning and e-mailing journalists and pass on them to the website rather than faxing. The website was used as an aggressive tool in what is very competitive marketplace The essential components to re-think to Stelios Haji-loannou traditional views of marketing to face up the new challenges he face. The model acts as a checklist that advises us to confront the need for:- VALUE STRATEGY A logical and customer focused offer of better value to each of his customers in the terms that matter to them. MARKET STRATEGY A clear balanced strategic pathway to market that take advantage of learning and intellect capabilities to make better market choices, clarify value propositions, and to identify the relationship network to be managed in the process of going to market. INTERNET STRATEGY Developing and Integrating the potential of the Web in changing buyer and sellers relationships, offering multiple channel capabilities and developing new business models. PROCESS STRATEGY Designing and managing clear and focused process of decisions making in creating and delivering of value to customers CHANGE STRATEGY A reliable and effective approach to making things happen in the Easy Jet Company, to deliver maintainable competitive advantage and better-quality performance through the flawless delivery of value to customers Easy Jet protect its strategy, pointing out that all decisions have been made by the full board with agreement, where necessary, from shareholders. The agreement should keep growth at 7.5% this will enable Easy Jet to boost its share of the European short-haul market from the current 7% to around 10%.The board of EasyJet is also committed to ensuring that the company achieves a proper financial return on its capital and therefore has set a target of 15% return on equity. An Important strategic implication for Easy Jet is that while its current pricing strategy is optimal given its size, it would not be optimal for airline to offer such low initial prices were it to add substantial capacity to any given route. This would be the challenge for a firm that has built up expectations among customers as as airline with a great value proposition for those willing to buy early. Value Proposition The Value proposition cencept is an integral part of the business model tool that hold a set of elements and their relationships and allows expressing the business logic of a specific firm. It can be understood as the statements of benefits that are delivered by the solid to its external population. In spite of opposing opinions concerning what factors make firms successful, differentiation and focus are two normally accepted principles that bring about effective strategies and many strategy frameworks. The mixture of benefits offered to customers. Easy Jet operates very cheaply which enables them to offer customers convenience, reliability and great service. It propose cheap flights to convenient European destinations and also gives other related services. Easy Jet apply a direct services business model. The model reaches buyers and sellers directly thereby squeezing the distribution channel and improving efficiency. The reduced expenditure allows Easy Jet to offers a cluster of benefits to customers. Easy Jets value proposition can be summarized by value for money, convenience and excellent customer service. The basic assumption is that every business transaction can be broken down to five major value attributes:- PRICE Cost of goods and services PRODUCT Goods and services purchased ACCESS How consumers obtain goods SERVICES How consumers feel about the suppliers as a result of commercial transaction. EXPERIENCE How consumers feel about themselves as a result of goods and services. Easy jet Value proposition has has been to offer cheap, punctual, safe, no trappings method of travel to people who generally paid out of their own pockets. By remaining a low cost carrieer, customer belief were minimal and as a result brand new planes with the best pilots and punctual flights was clearly successfull in satisfaction the customer, as proof but the high number of repeat fliers. Easy Jets competitive advantage is largely sustainable due to its fast speed of growth and its offer to quickly achieve the benefits of operating at the most favourable scale for greater profitability. Implementation Creating new core and extendd value for customers The capability to bring interactivity and more detailed information through the internet are key to enhacing the extended product offering online. Product selection tools can help match product to customer. The Internet also gives great opportunities to get closer to the customer. The modest feedback button can offer a revelation amount of information. Better still, by analysing consumer e-mail queries from the Internet and other channels, companies can offer best product information.Easy Jet has a detailed sed of frequently asked questions that are compiled from analysis of the hundreds of thousands of questions received online.Improvement of a clear customer value proposition is now an essential part of customer centric marketing, customer relationship management and branding. Easy jet planned to implement the project internally, but the decided that they need a strategic implementation partner with experience of the target solution technology stack. Balancing online and offline promotion methods Easy jet have the promotion method, it is its first internet only promotion in a newspaper in The Times. The use of online and offline promotion. Online promotion method such as search engine registration and banner advertising often take prominence when discussing methods of traffic building, offline promotion using deferent communications tools such as advertising and PR delivery by traditional media such as TV, Radio and Print on order to deliver visitors to an online presence. The passengers online experience strengthens confidence in the booking process. A five step move towards is taken, allowing the passenger to exit at any time. The booking form remembers essential passenger information, so irritating towards the inside of basic details is not necessary if passengers want to try-out with dates and times. Once a passenger has booked their ticket for the first time, they can directly influence the ticket price, and choices are offered to them that are not available elsewhere. As a result, there seems little doubt that easy Jets customers enjoy their online experience, so ensuring that they come back regularly and often. Implementation Impact of strategy having upon the performance of the business The website was designed in such a way that it was easier for the customers to navigate and very simple design. Their new idea in the site design was introducing the games such as BAs losses and Battle with Swissair. These created a curious in the customers to checkup with the site. Also the winners were given prizes in the form of free air tickets, thus increasing the sales by involving the customers themselves. The most important strategy was to make everything easier for their customers. Easy prefix had been added where, easyEverything means, the separate internet cafe which allowed the customers to browse free though the Easy jet site. Some of the strategies which still followed by the easy jet make the customer remember of their service and name of easy jet even in offline, that is even at the street. The major value produced by this site was that it is well integrated within the business itself. That is the changes or any new destinations, everything were immediately updated in the website, once they were fed into the information system of the company. As soon as they have implemented the new system of marketing technique, that is through the internet, their sales rise significantly. This new marketing system facilitate them to lessen the running costs, which is very important to any company. Since their costs were reduced, they were able to offer their customers a discount of à ¢Ã¢â‚¬Å¡Ã‚ ¬1. Easy Jet company it is also easier for them to determine how much tickets got booked with the help of their website. This was possible with the help of the special telephone number on the site. It was in fact, their six months target was reached just in six weeks. Also, one great benefit they found out with the help of the easy Jets website was, almost everyone who called booked their tickets, opposite to the phone line where only one caller out of the six callers booked their ticket. Easy Jets website sales was rising, at one point they reached the level such that two-fifths of the business was generated through the website. Then they took this task to in house maintenance itself rather than outsourcing as a result the cost was reduced further. Newspaper was their first major promotion of their site was. Mainly they used The Times. This brought a very remarkable result. Where on the first day itself 20,000 tickets were sold out. As a result they used the offline advertising to promote their online ticket bookings. Legal and ethical issues When using the Internet and E-Commerce it is important to remember that there are many legal and ethical issues to be considered. Legal Issues When starting a business on the Web, there are significant legal issue to consider. Making evaluation about legal matter is about how comfortable you are with risk. If you make huge revenue with a high risk business, you could come to a decision that the money is worth the risk, or you might prefer to do it for a short period of time, collect your money and get out. This is just because there is risk does mean that it is not a good business for you. Everything in life has risks and your business is no exception. Consideration for legal and ethical matter with regard to the gathering, processing, distributing and use of information on the internet is now becoming very important. As the technology raise the relationship between the society and politics also increases. Ethical and legal decisions are therefore becoming very important to balance the needs and rights of everyone. Legal issue than can be considered are:- Where things really happen ? How should the transaction be authenticated ? How to determine the minors when making e-transaction ? Who are behind the screen ? Declaration of the Independence of Cyberspace ? How can we solve the jurisdiction problem in dispute settlement ? Which Legal System will apply ? Do we have Cyber laws that protect on-line consumer ? Legal issues can be as follows:- Copyright Violation Watch out for this particular crime of sites that copy your website text legal issues or name while trying to pledge off some other item they are selling. It is provided for both the published and unpublished works. It is important when obtaining content for the Easy Jet site and in the protection of the sites content. The owner of a copyright can have the exclusive right:- To copy the work To modify the work To distribute the work To perform the work publicity To display the work publicity Trade mark It is the ownership of intellectual properties that identifies goods or services. In internet trademark is mainly used in naming the domains. A trademark is a word, phrase, symbol or design, or combination of words, phrases, symbols or designs, which identifies and distinguishes the source of particular goods. A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product. Ethical Issues E-commerce businesses which are entering in the world will be facing a new set of ethical challenges. It is easy for businesses to become sidetracked in the technical challenges of operating in this way and to pay little attention to the ethical implications. Ethical Issues can be as follows:- Advertising And Keywords Scams Unethical spyware/adware companies are promoting themselves as: get to the top of Google, Yahoo, and MSN search guaranteed for your keywords. These companies are using the term Search Engine Data Merging. Spyware and adware is installed on some users computers then they sell keywords to professionals for thousands of dollars a year. This is a huge money making scam. Identity Theft Internet Fraud Identity theft is a main problem of which have been there for long time in many situation. Be cautious, that this issue is related to online B2C ethical business issues and legal issues. Domain Name Registration Issues and Scams Domain name registration is another area online where ethics have been thrown out. Without doubt there are some gray areas for someone to be registering a domain name that is close to some other corporate identitys name. Other than that, many of these individuals and corporations that register domain names in the same country and other countries that are near to, or similar to the spellings of others, are registering the names to violate upon the trademarks and brands of other corporations and organizations. CONCLUSION The main objective of this document is to know what are the strategies followed by the Easy jet to achieve the top position in the low cost carrier in Europe. One of the great business success stories of the past five years has been the launch of the easy Jet airline company (Dixon, 2000). Easy jet has been able to be successful in this industry due to its ground-breaking. And in order to remain in this position in the following years also it has to be more and more inventive. Because in this modern world the competition is becoming heavier and heavier. This is the world of survival of the fittest. Easy Jet has continuously tried to identify itself to its consumer base as the best form of budget travel in Europe. The company known as the demand for this form of travel and its marketing strategies have been first and foremost geared around providing more efficient, low-cost flights, at the same time as maintaining as a high a quality of service as possible. Through their clear, effective website, they have strived to make it increasingly easy for customers to deal with the company, whereas strategically positioning their advertising to be directed at the market served. Policies for expansion have been the driving force behind easy Jets important growth and have enabled them to get rid of key competitor from the industry. Nevertheless, with the emergence of new, strong competitors in the industry and the increasing demand for low-cost travel, it is evident that easy Jet must remain inventive in its marketing and assign enough resources to make safe a long-term position as the market leader.

Data Mining techniques

Data Mining techniques ABSTRACT Competitive advantage requires abilities. Abilities are built through knowledge. Knowledge comes from data. The process of extracting knowledge from data is called Data Mining. Data mining, the extraction of hidden predictive information from large databases, is advance technique to help companies to highlight the most important information in their data warehouses. Data mining tools predicts future trends and behaviors. Data mining tools can answer business questions that traditionally were too time consuming to resolve. Data Mining techniques can be implemented rapidly on existing software and hardware platforms to enhance the value of existing information resources, and can be integrated with new products and system as they are brought online. A Data warehouse is a platform that contains all of an organizations data in one place in a centralized and normalized form for deployment to users, to fulfill simple reporting to complicated analysis, decision support and executive level reporting/archiving needs. Physically, a data warehouse is a repository of information that businesses need to thrive in the information age. Analytically, a data warehouse is a modern reporting environment that provides users direct access to their data. In the information age, data warehousing is a powerful strategic weapon. Not only does it let organizations compete across time, it is also a rising tide strategy that can elevate the strategic acumen of all employees in a fields. This paper presents an overview of the data mining and warehousing, their basic definitions, how they are implemented and their pros and cons. DATA WAREHOUSING In todays competitive global business environment, it is crucial for organisations to understand and manage enterprise wide information for making timely decisions and respond to changing business conditions. With the receding economy, enterprises have changed their business focus towards customer orientation to remain competitive. Consequently, CRM tops their agenda and many companies are realizing the business advantage of leveraging one of their key assets data. Many research reports indicate that the amount of data in a given organization doubles every five years. As said earlier, the most fundamental aspect affecting the successful functioning of a business enterprise is the crucial decisions taken in this regard by the management. The cardinal entity that helps them in taking these decisions is the business critical information. This information can only be reliable and accurate if all the business related data is properly analyzed and further a thorough analysis is only possible if all the data affecting the enterprise is present at one place. The solution a data warehouse! Data Warehouse is a single, complete consistent store of data obtained from a variety of different sources made available to end users in what they can understand use in a business context. Today, data warehousing is one of the most talked-about business technologies in the corporate world. DATA MINING Data mining is a powerful new technology with great potential to help companies focus on the most important information in the data they have collected about the behavior of their customers and potential customers. It discovers information within the data that queries and reports cant effectively reveal. The amount of raw data stored in corporate databases is exploding. From trillions of point-of-sale transactions and credit card purchases to pixel-by-pixel images of galaxies, databases are now measured in gigabytes and terabytes. Raw data by itself, however, does not provide much information. In todays fiercely competitive business environment, companies need to rapidly turn these terabytes of raw data into significant insights into their customers and markets to guide their marketing, investment. Fig: Data Explosion Data mining, or knowledge discovery, is the computer-assisted process of digging through and analyzing enormous sets of data and then extracting the meaning of the data. Data mining tools predict behaviors and future trends, allowing businesses to make proactive, knowledge-driven decisions. Data mining tools can answer business questions that traditionally were too time consuming to resolve. They scour databases for hidden patterns, finding predictive information that experts may miss because it lies outside their expectations. Data mining derives its name from the similarities between searching for valuable information in a large database and mining a mountain for a vein of valuable ore. Both processes require either sifting through an immense amount of material, or intelligently probing it to find where the value resides. Frequently, the data to be mined is first extracted from an enterprise data warehouse into a data mining database or data mart .The data mining database may be a logical rather than a physical subset of your data warehouse. DATA WAREHOUSING 1. DEFINITION: A data warehousing (DW) is a subject-oriented, integrated, time variant, non-volatile collection of data in support of managements decision making. A data warehouse is a relational database management system (RDMS) which offer organizations the ability to gather and store enterprise information in a single conceptual enterprise repository and is designed specifically to meet the needs of transaction processing systems. Data Warehousing deals with the organizing collecting data into database that can be searched mined for information through the use of intelligence solution. 2. CHARACTERISTICS OF A DATA WAREHOUSE 1) Subject-oriented The data in the database is organized so that all the data elements relating to the same real-world event or object are linked together; 2) Time-variant The changes to the data in the database are tracked and recorded so that reports can be produced showing changes over time; 3) Non-volatile Data in the database is never over-written or deleted once committed, the data is static, read-only, but retained for future reporting; and 4) Integrated The database contains data from most or all of an organizations operational applications, and that this data is made consistent. 3. ARCHITECTURE OF DATA WAREHOUSE The architecture for a data warehouse is given below. Building this architecture requires four basic steps: 1) Data are extracted from the various and internal source system files and databases. In a large organization there may be dozens or even hundreds of such files and databases. 2) The data from the various source systems are transformed and integrated before being loaded into the data warehouse. Transactions may be sent to the sources system to correct errors discover in data staging. 3) The data warehouse is a database organized for decision support. It contains both detailed and summary data. 4) User access the data warehouse by means of a variety of query languages and analytical tools. Results (e.g. prediction, forecast ) may be fed back to data ware house and operational databases. Information integrated in advance Stored in warehouse for direct querying and analysis Fig: Architecture of typical data warehouse ,and the querying and data-analysis support Architecture in Conceptual View Single-layer Every data element is stored once only Virtual warehouse Two-layer Real-time + derived data Most commonly used approach in industry today Three-layer transformation of real-time data to derived data really requires 2 steps 4. ISSUES IN BUILDING A WAREHOUSE 1) When and how gather data In a source driven architecture for gathering data, there data sources transmit new information. In a destination -driven architecture, the data warehouse periodically sends request for new data to the data source . 2) What Schema To Use Data sources that have been constructed independently are likely to have different schemas, part of data warehouse is schema integration, and to convert data to the integrated schema before they are stored .as a result data stored in warehouse are not just a copy of the data at the source 3) Data Cleansing The task of correcting and preprocessing data is called data cleansing data sources often deliver data with numerous minor inconsistencies that can be corrected. 4) How To Propagate Updates Updates on relations at the data sources must be propagated to data warehouse, if the relations at the data warehouse are exactly the same as those data source, propagation is straightforward 5) What To Summarize The data generated by the transaction-processing system may be too large to store online .we can maintain summary of data obtained by aggregation on a relation. 5. DATA WAREHOUSE MODEL Data warehousing is the process of extracting and transforming operational data into informational data and loading it into a central data store or warehouse. Once the data is loaded it is accessible via desktop query and analysis tools by the decision makers. The data warehouse model is illustrated in the following figure:. The materialized views contain summary data compiled from several data sources. The auxiliary views in the picture are not mandatory, and are used to contain additional information needed to support the synchronization of the materialized views with the data sources. Fig: Data ware house model The data within the actual warehouse itself has a distinct structure with the emphasis on different levels of summarization as shown in the figure below. Fig: Structure of data warehouse 6. STAGES IN IMPLEMENTATION A DW implementation requires the integration of implementation of many products. Following are the steps of implementation:- Step1: Collect and analyze the business requirements. Step2: Create a data model and physical design for the DW. Step3: Define the Data sources. Step4: Choose the DBMS and software platform for DW. Step5: Extract the data from the operational data sources, transfer it, clean it load into the DW model or data mart. Step6: Choose the database access and reporting tools. Step7: Choose the database connectivity software. Step8: Choose the data analysis and presentation software. Step9: Keep refreshing the data warehouse periodically. 7. DATA MARTS A data warehouse is the sum of all its data marts. A data mart is a complete pie-wedge of the overall data warehouse pie, a restriction of the data warehouse to a single business process or to a group of related business processes targeted toward a particular business group. Data marts can be customized for the end users ,and can present data in different formats for the end-users benefit. Data marts can employ OLAP , which is a method of database indexing that enhances quick access to data, specially in queries of data or viewing the data from many different aspects. DATA MINING 1. DEFINITION Data Mining, or Knowledge Discovery in Databases (KDD) as it is also known, is the nontrivial extraction of implicit, previously unknown, and potentially useful information from data. Data mining refers to using a variety of techniques to identify nuggets of information or decision-making knowledge in bodies of data, and extracting these in such a way that they can be put to use in the areas such as decision support, prediction, forecasting and estimation. The data is often voluminous, but as it stands of low value as no direct use can be made of it; it is the hidden information in the data that is useful. A data mining is also defined as A new discipline lying at the interface of statistics, data base technology, pattern recognition, and machine learning, and concerned with secondary analysis of large data bases in order to find previously unsuspected relationships, which are of interest of value to their owners. 2. PROCESS The data mining process can be divided into four steps: Data Selection Data Processing Data Transformation Data Mining Interpretation Evaluation Fig: Process used in data mining 3. WORKING While large-scale information technology has been evolving separate transaction and analytical systems, data mining provides the link between the two. Data mining software analyzes relationships and patterns in stored transaction data based on open-ended user queries. Several types of analytical software are available: statistical, machine learning, and neural networks. Generally, any of four types of relationships are sought: Classes: Stored data is used to locate data in predetermined groups. For example, a restaurant chain could mine customer purchase data to determine when customers visit and what they typically order. This information could be used to increase traffic by having daily specials. Clusters: Data items are grouped according to logical relationships or consumer preferences. For example, data can be mined to identify market segments or consumer affinities. Associations: Data can be mined to identify associations. The beer-diaper example is an example of associative mining. Sequential patterns: Data is mined to anticipate behavior patterns and trends. For example, an outdoor equipment retailer could predict the likelihood of a backpack being purchased based on a consumers purchase of sleeping bags and hiking shoes. 4. MODELS RELATED TO DATA MINING There are two types of model or modes of operation, which may be used to discover information of interest to the user. 1) Verification Model: The verification model takes input from the user and tests the validity of it against the data. The emphasis is with the user who is responsible for formulating the hypothesis and issuing the query on the data to affirm or negate the hypothesis. 2) Discovery Model: The discovery model differs in its emphasis in that it is the system automatically discovering important information hidden in the data. The data is sifted in search of frequently occurring patterns, trends and generalizations about the data without intervention or guidance from the user. 5. TECHNIQUES USED IN DATA MINING Artificial neural networks: Non-linear predictive models that learn through training and resemble biological neural networks in structure. Decision trees: Tree-shaped structures that represent sets of decisions. These decisions generate rules for the classification of a dataset. Specific decision tree methods include Classification and Regression Trees (CART) and Chi Square Automatic Interaction Detection (CHAID). Genetic algorithms: Optimization techniques that use processes such as genetic combination, mutation, and natural selection in a design based on the concepts of evolution. Nearest neighbor method: A technique that classifies each record in a dataset based on a combination of the classes of the k record(s) most similar to it in a historical dataset (where k  ³ 1). Sometimes called the k-nearest neighbor technique. Rule induction: The extraction of useful if-then rules from data based on statistical significance. 6. TWO STYLES OF DATA MINING There are two styles of data mining. Directed data mining is a top-down approach, used when we know what we are looking for. This often takes the form of predictive modeling, where we know exactly what we want to predict. Undirected data mining is a bottom-up approach that lets the data speak for itself. Undirected data mining finds patterns in the data and leaves it up to the user to determine whether or not these patterns are important. 7. POTENTIAL APPLICATIONS Data mining has many and varied fields of application some of which are listed below. Marketing: Identify buying patterns from customers Market basket analysis. Banking: Detect patterns of fraudulent credit card use Identify `loyal customers. Insurance and Health Care: Claims analysis, Predict which customers will buy new policies Identify fraudulent behavior. Transportation: Determine the distribution schedules Analyze loading patterns. CONCLUSION: Organizations today are under tremendous pressure to compete in an environment of tight deadlines and reduced profits. Legacy business processes that require data to be extracted and manipulated prior to use will no longer be acceptable. Instead, enterprises need rapid decision support based on the analysis and forecasting of predictive behavior. Data-warehousing and data-mining techniques provide this capability. A data warehouse is a modern reporting environment that provides users direct access to their data. A Data warehousing is the sum of all its Data Marts. Data warehousing strategy allows organizations to move from a defensive to an offensive decision-making position. The purpose of data warehouse is to consolidate and integrate data from a variety of sources and to format those data in a context for making accurate business decisions. Data mining offers firms in many industries the ability to discover hidden patterns in their data patterns that can help them understand customer behavior and market trends. The advent of parallel processing and new software technology enable customers to capitalize on the benefits of data mining more effectively than had been possible previously. REFERENCES 1) www.geekinterview.com/Interview-Questions/Data-Warehouse 2) www.datawarehousing.com/ 3) http://en.wikipedia.org/wiki/Data_warehouse 4) www.megaputer.com 5) www.research.microsoft.com

Young Goodman Brown :: Literature Fiction Religion Essays

Young Goodman Brown In the story of Young Goodman Brown the main character finds much more then he imagined by venturing into the forest. Leaving from the town of Salem, Massachusetts, Young Goodman Brown travels into the forest to confront and conquer the temptations of evil. However, the artistry of this story lies in what Goodman Brown finds, realizes, and becomes. In â€Å"Young Goodman Brown† the main character goes through a period of self-realization, and; ironically comes to harbor the evil he fears so much. The time period in which the story is set contributes heavily to the irony of the events. The group to which Young Goodman Brown belonged is the Puritans. This religious group had very strict Christian beliefs, morals, and ethics. Shortly before the story of Goodman Brown the Puritan peoples of Salem had condemned people believed to be witches. Obviously, in the time of the Puritans evil was by no means tolerated. It was more or less hunted out and destroyed. Being the wildly religious Puritan he is, Goodman Brown sets of into the forest on a quest to find evil and relinquish its temptations once and for all. Brown expresses that by doing so he will gain some unworldly benefit when he states â€Å" . . . after this one night I’ll cling to her [his wife, Faith] skirts and follow her to heaven† (444). Brown meets Satan during his journey throughout the forest and manages to resist his evil. However, Brown becomes discouraged when he finds his old religion teacher in the forest whom has already succumbed to Satan. Next, Brown reaches an altar of sorts in the forest, and finds the entire town worshiping Satan. At this instant Goodman Brown comes to a realization, and ultimately loses his faith. Goodman Brown wakes the next morning in the forest alone, with no sign of the devil worshiping citizens. Whether or not it was all just a dream, or reality, we will never know, but regardless it bestowed Goodman Brown with a sense of betrayal. The epiphany comes when Brown sees that there is evil in everyone and the Puritan beliefs cannot hold fast against it. Brown’s quest to denounce evil brought him to realize it was all for not. As a result of his findings, Brown becomes a hardened, distrusting soul. As stated by Hawthorne: â€Å"A stern, a sad, a darkly meditative, a distrustful, if not a desperate man did he become from the night of that fearful dream† (453.

Bog Plants and Their Use in Medicine :: Research Biology Medicine Essays

Bog Plants and Their Use in Medicine Although most of the modern world does not often resort to bog plants for medicinal uses when there are more widely accessible forms of medicine to treat certain health needs, there exists numerous medicinal uses for bog plants. The various medicinal uses of different bog plants have developed and changed over the course of history. Bog plants were more commonly used by Native Indians as medicine such as the Ledum groenlandicum (Labrador tea) for sore throats and colds. The leaves of Gaultheria procumbens (Wintergreen), also processed into tea, treat aches and pains in native North American medicine. In the olden days, not long after the Native Indian civilizations, Wintergreen leaves were used in perfumery with woody notes. Other bog plants that are used as tea leaves include the Scutellaria lateriflora, which is tea for anxiety, nervous exhaustion and pre-menstrual tension, and the Valeriana officinalis, which promotes soothing sleep. During the Middle Ages, Potentilla palustris (Marsh Cinquefoil) were regarded as having healing properties for almost any ailment and were widely collected. The genus of the cinquefoil’s Potentilla from Latin meant â€Å"powerful† was derived from its reputation as powerful cure-alls. In particular, the Potentilla erecta (Tormentil) was used as an antibiotic and an astringent (causing tissues to contract). Another bog plant, the Cladonia species was classified as an effective medicinal herb in the Middle Ages, but is only used today as fabric dyes. Some bog plants such as the Osmunda regalis (Royal Fern) were used during the colonial times for treating coughs, but this practice is now obsolete. As one of the most widely known plants from bogs, the Vaccinium species or the Bog Cranberry is the most edible and digestible plant from the bog. It produces cranberries which are most effective in treating diseases or infections in the urinary systems for both genders. Si nce cranberries have a low spoilage factor and a high Vitamin C content, they were extensively by all generations in American heritage as a food source for long journeys in preventing scurvy. Throughout the course of history, there have been some extraordinary medicinal uses of bog plants by various ages and by various civilizations. The Lycopus europaeus (Gypsywort) was used both as a sedative drug and as a dye plant (black). It was once used by Gypsies to colour their skin, and hence the common name, Gypsywort.

Date Rape :: essays research papers

How many of you know someone who has had something stolen from them? How many of you know someone who has been held at gunpoint? How many of you know someone who has been date raped? You might and not even know about it. In 1985, Mary Koss, a professor at Kent State University, surveyed approximately 7,000 students on thirty-two campuses on behalf of Ms. magazine and found that one in eight women were the victims of rape. Experts estimate that as many as 90 percent of all rapes are never reported. But When you hear the word "rape," what do you think of? If you imagine a stranger jumping out of the bushes on a dark night and attacking someone, you are only partly right--because most rapes are not committed by strangers but by men who know their victims, who often have gone out with them previously and are supposedly their friends. Acquaintance rape is forced, unwanted intercourse with a person you know. It can be that cute neighbor, the blind date your friend set you up with, even your husband of boyfriend. The fact is, if you said no, it’s rape. Date rapes typically occur when a woman is alone with a man. If you go to a man's room or apartment or even get into his car alone, you are vulnerable. Date rapes can occur when others are relatively close by; for example, they can take place in an upstairs bedroom while fifty people are attending a party on the first floor. Alcohol and drugs are sometimes a significant factor in date rape. Many victims say later that they drank too much or took too many drugs to realize what was going on; by the time they realized their predicament, it was too late. Sometimes a woman passes out and awakens to find a man having sex with her. On the other hand, some date rapes occur when alcohol is not involved or when the victim has had little or nothing to drink but the man has been drinking and becomes sexually aggressive. Mixed signals are another element in date rape. The woman acts in a friendly manner; the man interprets this friendliness as an invitation to have sex. "No" is heard as "maybe" and even a strong protest can be ignored under the delusion that women say "no" when they mean "yes." Some men find it sexually exciting to have a woman struggle. If the woman protests only mildly, the man may think he is merely "persuading" her, not forcing her to have sex (He may think the

Lyrical Analysis of The End :: essays papers

Lyrical Analysis of The End The night they recorded "The End" would always remain a significant moment for Jim Morrison. After everyone finally went home for the night he couldn't stop thinking about. He climbed an eight-foot-high wooden gate, somehow got back into the studio. He was breathing hard as he took off his shoes and jeans and shirt. Naked he grabbed a large sand ashtray and threw it. Then he pulled a fire extinguisher from a wall and sprayed the foam all over. He hosed the whole place down, especially in the area where the band was. Jim Morrison knew he would get no rest that night until he quenched the fire he had lit in the studio. He was drunk but he knew enough about himself to know it was the only way he would get any peace. What he may not have known is that the real fire he started that night was on the inside, where it could never be put out. "The End" tells of the impending end of a love affair quite possibly by murder. Its an eleven minute psychosexual epic done entirely in one chord (E). The song is an incredible achievement in music, there's nothing that can even come close to what was done with "The End", in terms of the rhythmic and melodic variation backing a complex story line. It builds to an effect of mood rather than a sequence of events. Morrison's masterpiece was almost pure poetry, which probably remains the single most astounding track the doors ever recorded. Jim Morrison uses words as much for their emotive effect as their meaning. The song suggests rather than states a mind filled with fears of sex, violence and death. Its the imagery more than the meaning of the words themselves that gets the message across. The imagery is terrifying-"the snake is long" and he's "old and his skin is cold." A symbol of evil if combined with images of sex and death. After a "Roman wilderness of pain" we take on an even more treacherous journey. The journey to paradise where all things are possible can be accomplished by giving your final destination to the driver of the "blue bus". The promise of wisdom for those who are willing to go to the "ancient lake." But the wisdom is sad, hopeless forbidden knowledge-the knowledge of evil.